Upgrade to The B2B Stack Pro

Why Pro exists

The free edition of The B2B Stack covers the public arguments. How signals are replacing third-party data. Why most B2B attribution is a fiction the agency tells the brand. What’s actually working inside enterprise stacks right now.

The Pro edition is for readers who want to do something about it.

Not more posts. Not a bigger archive. A different relationship with the publication, and with me. I run FunnelFuel as my day job. The thinking and the templates that get into Pro are the same ones I’m using on live B2B campaigns this week. Pro is the version of The B2B Stack where you get the materials and a way to ask me about your specific situation.

If that sounds useful, here’s what’s inside.

What you get

The Operator Vault. Honest quarterly briefings on the vendors that actually matter in B2B, covering DSPs, intent data, ABM platforms and CDPs. Not vendor-bylined fluff. The version I’d give a colleague who asked me which platform to put on the shortlist. Plus the templates and frameworks I use in client work, sanitised for general use. New tool every quarter.

Operator Office Hours. A small-group call each quarter. Capped at ten members. Bring a live problem with your programmatic, ABM or attribution setup and we work through it together. The most useful 90 minutes you’ll spend on B2B that quarter, partly because of what I bring, partly because of what the other nine operators bring. We’re exploring a Slack channel to help operators connect and discuss their issues too.

The annual Stack Audit. Once a year, share your current B2B stack and the biggest thing you’re trying to fix. You’ll get a 30-minute call and a written advisory read on what’s working, where the leverage is, and the single most important thing to do in the next 90 days. Most members find this is what makes the whole subscription pay back inside the first quarter.

The Members Portal. The Signals eBook, the HVA library, the tag generators, the Match Rate Validators, the ABM Signal Checkers, the dashboards. All hosted at members.theb2bstack.com, all available from the day you subscribe.

Pricing

Free. Weekly writing, the Signals Scorecard, and the B2B Programmatic Buyer’s Field Guide.

Pro — $49/month or $495/year. Everything above. Annual works out at the equivalent of a single industry report, and it’s almost always expense-policy compatible if you’re in a marketing role at a B2B company.

Founding — $750/year. Same as Pro. The premium is for readers who want to back the publication publicly. Founding members are acknowledged as backers of The B2B Stack, get a second audit and the chance to contribute a piece a year to the B2B STack, with the view to raising their profile and what they have been working on to 1k+ fellow pros.

Honest about who this is for

Pro is for people running B2B marketing programmes who already know they want a better stack and want a sharper read on how to build one. It’s not for people looking for inspiration or motivation. It’s not a course. It won’t make you unstoppable. It will give you better information, working templates, and a structured way to use my time on your specific problem once a year.

If that’s what you need, the upgrade button is below. If it’s not, the free edition continues to land every week.