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The Ultimate B2B Programmatic Glossary - Everything You Need To Know About B2B's Most Under-Utilised Channel
Built to be bookmarked. Written from the operator's desk.
 • Mike Harty
The Containerised DSP: Why Fifteen Years of Programmatic Orthodoxy Just Ended
Microsoft Just Shut Down Its DSP. Here's What Replaces It.
 • Mike Harty
Agentic Is Rewiring Advertising But In B2B It's Theatre. Substrate Is the Fix.
Agentic layers are delivering real value already; 87% reductions in campaign setup time, 70% faster troubleshooting, and 40% more impressions at 30…
 • Mike Harty
THE B2B STACK | 16 May — LinkedIn becomes the B2B identity layer + Google fixes B2B lead bidding + Meta says targeting is solved + Marketers…
The week the platforms stopped pretending B2B was just a corner of consumer
 • Mike Harty
The B2B Marketer’s Guide to High Value Actions + How To Combine Them With Bombora Intent Data
A practitioner’s field guide to the behavioural signals that fuel modern B2B activation, why scoring beats counting, and the five questions every B2B…
 • Mike Harty
THE B2B STACK | 8 May; ChatGPT lands in UK + Omnicom guns for the middlemen + DSPs become 'Unified Ad Platforms' + Meta opens its walls
Four moves, one shape — every layer of the stack made an agentic play this week. What it means for B2B buyers running 2026 stack reviews.
 • Mike Harty
The B2B Marketer's Guide to Deal IDs (And Why Most B2B Buyers Get Them Wrong)
A practitioner's field guide to the unit of currency that runs modern programmatic, why curation has changed what a deal ID actually does, and the five…
 • Mike Harty

April 2026

The Ultimate 2026 Guide to B2B Programmatic Advertising: The Full Stack, The Real Gaps, and How to Win Multi-Channel
A back-to-basics, no-bullshit reference for B2B marketers, agencies, and operators running programmatic
 • Mike Harty
What Moved In B2B Marketing This Week? ChatGPT Ads Move To CPC + Self-Serve; Agentic Programatic Takeover; Big LinkedIn Changes To Kill…
The week the AI stack ate the ad stack
 • Mike Harty
The Missing Layer: Why The Trade Desk's Performance Mode Can't Work for B2B
They handed bidding, pacing and inventory selection to an AI co-pilot. For B2B, it exposes a foundational data problem programmatic has never solved.
 • Mike Harty
The Buying Committee Doesn't Live On LinkedIn
High-attention channels, multi-stakeholder reach, and why the account graph, NOT the inventory, is the thing that actually matters
 • Mike Harty
CMO Poaches, 67/26 ABM Split, and a $200B Market in Flux
What has happened in B2B marketing this week?
 • Mike Harty
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